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About the Event

Please visit the official conference website for more information. 

Revisit the MetaGame Conference at YouTube

  • Revisit the Keynote Address at YouTube
  • Revisit the Session 1 at YouTube
  • Revisit the Session 2 at YouTube

For photo album, please visit at Flickr page.

Read MetaGame Conference press releases:

About the Conference

The APRU MetaGame Conference seeks to incorporate the full ecosystem of Esports , from gamers to industry partners, to government and to students – we are seeking to expand the purview of Esports . The inaugural MetaGame Conference will focus on Hong Kong as an emerging Esports leader in the region and examines the ways that an international network of Esports leaders can further its scope within universities from Esports as digital entertainment to developing career pathways for students in the Esports ecosystem.

The APRU Esports Metagame Conference will take place within a broader convening titled the Digital Entertainment Leadership Forum hosted at Cyberport in Hong Kong on December 12, 2020. The APRU Esports Metagame conference includes three components:

  • Gaming – A competition be held that can be opened to local students along with invited teams from APRU’s UEII Consortium.
  • Policy Discussions – Inviting both local and international Esports scholars with policy makers to discuss the evolution of Hong Kong Esports’s policy landscape.
  • Next Generation Learning – Inviting both local and international Esports scholars to discuss relevant learning topics of Esports , such as engineering, education, youth development, etc.

This event is supported by Cyberport Hong Kong.

Enquiries: Anya Wong ([email protected])

Watch the recording of the APRU Metagames Conference below. It originally aired on:

Watch the session clips of the APRU Metagames Conference below.

Keynote Address:

Session 1 Global Exchange: Emerging Esports Ecosystems:

Session 2 Promoting Equity in Esports, Without Creating Barriers

For photo album, please visit at Flickr page.

Read MetaGame Conference press releases:

Borregos Esports Invitational is the first international university tournament organized by Tecnológico de Monterrey, which includes the 56  leading research universities of APRU representing 18 economies of the Pacific Rim known worldwide for academic research and excellence.  In this competition, Clash Royale will be played in its competitive mode (3 vs 3), taking place from December 10-12 (UTC -6 hours).

Participating universities / teams:

  • Nanyang Technological University
  • Shanghai Jiao Tong University
  • Tecnológico de Monterrey
  • University of California, Davis


Each member of the winning team will receive 194.80 USD prize, which will be redeemed in online video game stores chosen by the university coordinator.

The APRU MetaGame Conference is supported by Cyberport as a side event of the Digital Entertainment Leadership Forum (DELF).

While the pandemic has presented challenges to the gaming and esports industry, the global lockdowns and the new normal have also brought growth opportunities and have taken the industry to the next level with online gameplay and competitions taking centre stage. With the theme of “New Normal of Digital Entertainment: From Gamification to Esportification,” DELF 2020 will lead the industry to identify market drivers and new monetisation models, decode the value chain of this booming sector, as well as tap the global trend of esportification to effectively cope with the new normal.

For the first time, DELF 2020 will bring together the physical and virtual worlds of digital entertainment and esports with a hybrid setting that allows industry players and enthusiasts alike to join us both in person and virtually at any time, from anywhere. More than just industry insights, DELF will also stage a series of live tournaments, show matches, performances, game experiences, start-up showcases and power pitches to offer participants a total experience – from the online platform to the physical festival!

DE*Spark will return to present a month-long digital entertainment extravaganza with an array of mind-blowing esports tournaments and gaming events. Join us in person or virtually from anywhere in the world to explore the new normal of esports!

Mr Peter YAN King-shun, JP
Chief Executive Officer of Hong Kong Cyberport Management Company Ltd.

Welcome and Introduction


Mr Peter Yan is the Chief Executive Officer of the Hong Kong Cyberport Management Company Limited. As the CEO of Cyberport, Mr Yan leads the digital technology flagship to focus on fostering talent cultivation, industry development, and integration of new and traditional enterprises to realise Cyberport’s vision to create new impetus for Hong Kong’s new economy through digital technology.


Mr Yan is an industry leader with over 35 years of experience in the information technology industry.  Prior to joining Cyberport, Mr Yan was the Executive Director and Chief Executive Officer of SUNeVision Holdings Limited, and has held various senior management positions in large consulting and information technology services companies including Accenture, Tradelink Electronic Commerce Limited, and Computer and Technologies Holdings Limited.


Mr Yan has been active in public services especially in areas of talent development and digital technology industry development, serving as member of the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ),  member of the Financial Services Development Council’s Human Capital Committee, Chairman of the advisory committee of the Chinese University of Hong Kong (CUHK)’s MSc in Information and Technology Management Programme, Director on the Board of Management of the HKU Technology Transfer Company Versitech Limited, as well as sitting on the Council of the Open University of Hong Kong (OpenU).


Mr Yan is also an advisor for various programmes and projects for City University of Hong Kong (CityU), the Hong Kong University of Science and Technology (HKUST), and the University of Hong Kong (HKU). He is a life-time fellow of the Hong Kong Computer Society, and sits on a variety of committees, boards and councils of prominent organisations in the I&T sector, including the Smart City Consortium Steering Committee, the GS1 Internet of Things Industry Advisory Council and the Institute of Big Data Governance, among others.

Mr. Yan was appointed as Justice of the Peace in 2017 and was conferred 2020 Chapter Honoree by CUHK Chapter of Beta Gamma Sigma.


Mr Yan holds a Bachelor’s Degree in Business Administration from CUHK, and received Executive Education from the Harvard Business School.

Dr Christopher TREMEWAN
Secretary General of APRU

Welcome and Introduction


Dr. Tremewan was elected as APRU’s 4th Secretary General and took up the role from June 2011.


Before heading the APRU International Secretariat, he was the Vice-President/Pro Vice-Chancellor (International) of the University of Auckland, New Zealand.


He holds bachelor’s and master’s degrees in social anthropology from the University of Auckland, a master’s degree in Public Administration from Harvard University, and a Ph.D. in political science (on Southeast Asian politics) from the University of Canterbury.


He was elected a senior associate member of St. Antony’s College, Oxford University, in September 1991 from where he published the book The Political Economy of Social Control in Singapore (Macmillan and St Martin’s Press, 1994, reprinted 1996). He was a visiting fellow at Georgetown University in Washington, D.C. in 2003 and a visiting professor at Peking University in 2007 – 2008.


In 1995 he became the founding director of the New Zealand Asia Institute, which he led until 1999. Previously, he held positions as a senior consultant, executive secretary, and research director for international development organizations based in Hong Kong, Singapore, and Tokyo.

A specialist on social regulation in Southeast Asia, his research has recently focused on the internationalisation of higher education.

Prof David GARZA
Executive President and Rector, Tecnológico de Monterrey

Special Announcement



President Garza has a bachelor’s degree on Computer Systems from Tec of Monterrey and a PhD on Computer Science from the State University of Colorado.


Throughout his 30 years of service at Tec, Garza has occupied several academic and executive positions such as director of Research and Graduate Program; dean of Information Technology and Electronics and dean of Engineering School at the Monterrey Campus.


He was also General Director of San Luis Potosi’s campus, rector of the Metropolitan Area of Monterrey and Vice-Rector of Undergraduate position from which he led key academic initiatives related to the improvement of students and professors, and the development of Model Tec21. Subsequently he was named Academic Vice-Rector of the Institution.


Since July 1st, 2017, Garza is Rector at Tec de Monterrey, a private non-profit university part of the 35 best private universities of the world according to the QS ranking. It has 31 campuses in Mexico and presence in 13 countries, almost 90 thousand alumni and more than 10 thousand professors.


Garza has been a research professor in the Information Technology and Electronics department, imparting lectures in disciplines related to technology, both in university and masters and PhD levels. As a researcher he participated in the definition and development of projects financed by prestigious national and international institutions such as the U.S. Agency for International Development, Lawrence Livermore National Laboratory, Defense Advanced Research Projects Agency, European Commission and National Council of Science and Technology, and CONACYT. Some of his research projects have been developed in collaboration with international institutions such as Virginia Tech, Southwest Research Institute and Colorado State University. Author of multiple articles and consultant of different corporations’ projects, he was recognized on two occasions with the Distinguished Professor Award.


He was President of the Global Engineering Deans Council’s, an initiative created with support of the American Society for Engineer Education and the International Federation of Engineer Education Societies. In 2012, Garza received the Honoris Causa doctorate from the American University of Nicaragua. He’s an active member of professional associations and organizations such as ASEE, IEEE, ACM, Sigma Xi y Phi Kappa Phi.


Garza has participated in committees of conferences and state, national and international level councils of a variety of corporate and academic organizations. He has also been invited as speaker and panelist to international events in more than 15 countries.

Prof Anthony BORQUEZAssistant Professor, Clinical Entrepreneurship, Marshall School of Business, University of Southern California

Keynote Address


Anthony Borquez is the Founder and CEO of Grab, a digital entertainment company founded in 2010.  Grab is a developer and publisher of virtual reality and augmented realty content, in addition to their background with mobile apps and games.  A few of Grab’s products include Knockout League, a leading VR game across all VR platforms, John Wick Chronicles, and GameviewAR, an augmented realty Esports viewing platform.


Anthony is active in Esports as a board member of Team Envy, one of the world’s leading esport organizations. Winner of 2016’s esports Team of The Year. Team Envy is comprised of a group of teams that compete in the Overwatch League (OWL) as the Dallas Fuel, Call of Duty, Counter-Strike, PUBG, Street Fighter, Rocket League, and Paladins.


Prior to Grab, Anthony was Founder/CEO of Blue Label Interactive, a mobile game company acquired by Konami in 2006.  At Konami, Anthony served as Vice President for the online and mobile business.  Before starting Blue Label, Anthony co-founded Spacient Technologies, a mobile software company acquired by Trimble, an industry leader in mobile GPS technology.


Dr. Borquez has been teaching at the University of Southern California since 1994.  He currently teaches Technology Entrepreneurship in the Marshall School of Business and Video Game Production in the Viterbi School of Engineering.  Anthony received his BS, MS, MA, and Doctoral degrees all from the University of Southern California.

Ms Etta WONG
Director, USC Hong Kong Int’l Office, Strategic and Global Initiatives, University of Southern California



Etta Wong is the Director for USC Hong Kong International Office, Strategic and Global Initiatives. In her capacity, she is responsible to work collaboratively with all USC professional schools for admissions, academic programs, alumni and parent’s development.  She is also the primary ambassador to develop university’s relationship with both private and public sectors in Hong Kong and the Greater Bay Area.


Prior to USC, she joined the Hong Kong University of Science and Technology (HKUST) as the Head of MBA Programs and International Initiatives.  Etta has over 20-year of working experience in leadership position.  She began her career as a newspaper journalist, and was the managing director of a fortune 500 talent development  company where she coached many executives in career transition.


Etta earned her undergraduate degree from the University of Wisconsin – Madison, and Master in Social Science from HKUST. She is a certified executive coach. Recently she is also a voluntary committee member for AmCham HK Future Leaders Program.

Senior Lecturer, School of Computing, National University of Singapore

Global Exchange: Emerging Esports Ecosystems




Dr Anand Bhojan graduated with B.Sc. in Computing with Gold Medal from Bharathiar University in 1994, Professional Masters in Computer Applications from Bharathidasan University in 1999, PGC in Teaching Higher Education from University of Sheffield, UK in 2003 and P.hD. from NUS in 2011. Anand received research achievement award and his thesis was nominated for best PhD thesis award. He is a member of the Communication and Internet Research Lab ( and Graduate studies committee. Anand is founder of Anuflora Systems ( and Virtual and Augmented Reality Labs ( He is Associate Editor of Computers and Electrical Engineering Journal, Elsevier. He is Vice President of International Researchers club, Singapore. Anand have been serving as Organizing Chair and Program Chair of several International conferences and in the Program Committees of several International conferences. He has given Keynote talks in IEEE/ACM International Conferences.


Prof Peichi CHUNG
Associate Professor, Department of Cultural and Religious Studies, The Chinese University of Hong Kong

Global Exchange: Emerging Esports Ecosystems




Prof Peichi Chung received her Ph.D. from the Department of Telecommunication, Indiana University-Bloomington. Her teaching and research interests include new media and digital culture. In her teaching, she focuses on new development in media cultural studies. She examines issues related to new media production and cultural policy in sub-regional locations within Asia. Her research focuses on media industry analysis at both corporation and government levels. Since 2006, she intensively studied innovation dynamics in online game industries. She has conducted cross-country research in Asia, analyzing new media industries in Korea, China, Singapore and other Southeast Asian countries. She is currently completing her longitudinal ethnographic work on Asian game industries in East and Southeast Asia.

Mr Sean HENG Shao Jie
Student, President of NUS E-Gaming (NUSEG), National University of Singapore

Global Exchange: Emerging Esports Ecosystems




In University, Sean is an active Student Leader. As President of NUS Esports, he leads the Varsity Sports club. Under his leadership, the NUS esports community has grown over 1300%, to a community of over 550 active students, across 5 divisions. With his strategic foresight and organisational planning, he has penned the NUS Esports Doctrine, which the teams use for their weekly trainings. In the Inter-Varsity Games Festival 2020, NUS was able to clinch 1st place in 3 out of 4 events, coming in 2nd for the final event.


Sean was critical in helming the creative direction of NUS Esports as well, devising the framework for regular CCA sessions, and bi-monthly recreational events for the club and the rest of the university. For instance, the Back-to-School event organised in Aug 2020 attracted over 160 students and alumni to partake in community fun and games online. He has also been a key component in liaising with the relevant school departments to garner support for the club and to ensure that the club operates within the strictures of the university regulations.


An avid esports athlete himself, Sean is deeply passionate about developing the esports scene in Singapore. He is a nationally certified esports coach, and brings his experiences to the fore when directing NUS Esports. In his free time, he coaches the NUS League of Legends team, mentoring them to improve their teamplay, and going over the strategic implications of the game to improve their performance. Sean is also engaged by the Singapore Cybersports & Online Gaming Association (SCOGA) to provide trainings to students interested in learning esports, introducing them to coordinated play and communications skills.

Mr Terry TSANG
CEO and Founder of Madhead Ltd.

Global Exchange: Emerging Esports Ecosystems




In 2008, Terry and his younger brother Terence gave up their stable, high-paying jobs to start their own company. Originally they launched a website creating online greeting cards but had a tough time with the business. In 2010, the brothers managed to turn the company around through creating Facebook apps. They then decided to venture into the development and distribution of mobile games.

In early 2013, their company, Madhead, launched Tower of Saviors (神魔之塔) which became one of the most popular mobile games in Hong Kong and Taiwan shortly after launching. Within a year, Tower of Saviors had already attracted over 16 million downloads from around the world. The company now has offices in Hong Kong and Taiwan, and altogether employs over 120 staff. In recognition of Madhead’s outstanding achievements, Terry was selected as the 2013 Ernst & Young China Emerging Entrepreneur Category Winner.

Mr Timothy SHEN
Founder & CEO of Yes! E-Sports Asia Holdings Limited (“YEAH”)



Mr. Timothy Shen is the Founder and CEO of Yes! E-Sports Asia Holdings Limited (“YEAH”), a leading horizontal “Esports +” platform in Asia. One major focus of YEAH is to foster e-sports talents in Asia, to match these talents with the appropriate resources. It is engaged with business as events and tournaments, esports education, and talent management. It has held more than 100 activities, covered over 35 countries, and collaborate with more than 1,000 talents around the world.


In addition, Tim is the Chairman of Huge Famous Investment Group and Safari Asia Limited. He has over 20 years of extensive experience in the accounting, corporate finance, investments, M&A and restructuring advisory areas with companies such as Merrill Lynch, also served as the management of listed companies in London and Hong Kong market.


Tim holds both an MBA and LLM (Master of Law) degree. His professional designations include the Certified Public Accountant (USA and HK), Certified Financial Planner (Canada & HK), and Chartered Financial Planner (Canada).

Ms Ariana Kaitlyn YEO
Student, Vice President of the NTU Esports Society, Nanyang Technological University

Promoting Equity in Esports, Without Creating Barriers




Hi, my name is Ariana Kaitlyn Yeo, I am currently an undergraduate of Business from Nanyang Business School in Nanyang Technological University (NTU), specialising in Banking and Finance.


I have varied interests; art, gaming, sleeping, chess, and cooking are a few of the many hobbies I dabble in. There are many more activities I would like to try and get into whenever my schedule permits. Additionally, as a musician, I enjoy both listening and creating music. With the Bass Guitar as my weapon of choice, I have performed in several performances both in and out of school.


Currently, on top of being a full-time undergraduate student, most of my time is dedicated to the management and day to day running of the NTU Esports Club as its Vice President, Head of External Affairs. I am currently the Head of Mobile Legends: Bang Bang (a mobile Multiplayer Online Battle Arena game) for this semester.

My position in the NTU Esports Society is a testament to my love for video games. This also means that I am well-versed in the matters surrounding the gaming industry. From immersive role-playing games to adrenaline-pumping competitive shooters, I have enjoyed a wide selection of titles.

Ms Cathy GE
Student, Director of UCLA Esports, University of California, Los Angeles

Promoting Equity in Esports, Without Creating Barriers




Student, Director of UCLA Esports, University of California, Los Angeles


I’m Cathy Ge, the Director of UCLA Esports and a 3rd year Economics student here at UCLA! I’m incredible passionate about competitive operations and collegiate esports. Besides my work at UCLA, I also administrate tournaments for Tespa (Blizzard’s college subsidiary) and work as an observer for Blizzard. My favorite games are COD: Warzone and League of Legends.


Head Coach of League of Legends (LoL), University of Southern California

Promoting Equity in Esports, Without Creating Barriers




Joe is the head coach of League of Legends (LoL) at the University of Southern California (USC). He graduated from Virginia Tech with a degree in Communication Studies where he focused heavily on gender and communication, exploring its influences on esports. During his time at Virginia Tech, he would reach Challenger (Top 300) in League of Legends on two different accounts as well as would go on to create a team that would win $20,000 in collegiate scholarships in just 2 years.


Now, coaching at USC he’s created another Collegiate League of Legends team that placed within the Top 25 Collegiate LoL Teams according to ESPN Esports.


Additionally, Joe was nominated by PlayVs as a “Super Coach” for his work with Westridge school for girls, where he coaches ESports part time. Demonstrating his commitment to a better and more inclusive environment within gaming as well as helping to create a pipeline between high school and collegiate Esports.

Adjunct Professor, Peter A. Allard School of Law, The University of British Columbia

Promoting Equity in Esports, Without Creating Barriers



Jon Festinger, Q.C. (LL.B., B.C.L. 1980 (McGill University)) is a Vancouver, British Columbia based counsel and educator. A faculty member at the Centre for Digital Media ( Jon has taught media, entertainment and communications law topics at the Allard School of Law, UBC, for over two decades, as well as occasionally teaching at the University of Victoria Faculty of Law and the UBC Graduate School of Journalism. He is the author of the first edition of “Video Game Law” published by LexisNexis in 2005, and co-author of the 2nd Edition published in 2012 ( As a graduate of McGill University’s Faculty of Law, Jon began his legal career in private practice, in turn becoming General Counsel of WIC Western International Communications, Senior Vice President of the CTV Television Network and Executive Vice President, Business & General Counsel of the Vancouver Canucks. Jon practices law through Festinger Law & Strategy, is Past-Chair of Ronald McDonald House British Columbia and a Director of viasport B.C. . Jon is a dedicated fan of auto-racing simulations.

Esports Manager for Bandai Namco Entertainment America

Promoting Equity in Esports, Without Creating Barriers



Mr Liam SLACK helps with the production of the Tekken, Soul Calibur, and Dragonball FighterZ World Tours.
Ms Nessa Harrison
Student, VP External Relations of UBC Esports Association, The University of British Columbia

Promoting Equity in Esports, Without Creating Barriers




Nessa Harrison is currently the Vice President of External Relations at the University of British Columbia Esports Association. She discovered esports in 2017 and has dedicated herself to promoting collegiate esports as an inclusive community on campus ever since. Throughout her time at UBC, she has grown from specializing in Overwatch events to overseeing partnerships for the entire club. She currently works for Akshon Esports as their Community Engagement Manager and is an NVIDIA Student Officer, representing UBCEA amongst other student leaders in esports across North America.

Professor, USC Games Program, Faculty Advisor for USC Trojan Esports, University of Southern California



Jim Huntley is a Marketing and Brand Management Executive with over 25 years of experience leading teams across multiple industries.  After graduating from Northwestern University’s Masters of Marketing Communications program, he joined General Mills where he managed marketing and promotions on Betty Crocker Products, Lucky Charms, and Cheerios.  He followed that with a stint at Nestle before transitioning into the toy industry and spending 4 years at Mattel, working on brands as varied as Hot Wheels, Barbie, He-Man, Max Steel, and Justice League.  His success on Barbie brought him to MGA to work as their VP of marketing on their Bratz line, then transitioned into video games by taking a role at THQ.  In his almost 5 years there, he served as Marketing VP on their kids products (SpongeBob, Disney’s Cars, Wall-E), and T/M rated titles like MX vs ATV, Space Marine, Homefront, UFC 2010, WWE, and Darksiders 1 & 2.  He most recently relaunched the SodaStream brand in the US with a business transforming TV spot that is now being used globally, and is currently consulting for a variety of companies in the toy, consumer products, and gaming industries.  He is also a Professor in the USC Games program at the University of Southern California.


Address: APRU International University Centre, Unit 902, Cyberport 2, 100 Cyberport Road, Hong Kong
Email: [email protected]
Telephone: +852 2117 7060
Fax: +852 2117 7077


Program Schedule

The MetaGame Conference Program


December 12, 2020, 9 AM-12:30 PM Hong Kong/Singapore
December 11, 2020, 5 PM-8:30 PM Los Angeles/Vancouver


The APRU Esports Metagame Conference will take place within a broader convening titled the Digital Entertainment Leadership Forum hosted at Cyberport in Hong Kong and will be featured on Day 2 of DELF.  More information is detailed below.

9:00 AM

Welcome and Introduction

Mr Peter Yan, CEO, Cyberport Hong Kong

Dr Christopher Tremewan, Secretary General, APRU

9:10 AM

Special Announcement

Executive President and Rector, Prof David Garza, Tecnológico de Monterrey

9:15 AM

Keynote Address
E-Sports Trends of the Future,
Discussion with Founder and CEO of Grab Games and USC Professor

Moderator: Ms Etta Wong, Director USC Hong Kong, Office of Strategic and Global Initiatives, University of Southern California

Speaker: Prof Anthony Borquez, Assistant Professor, Clinical Entrepreneurship, Marshall School of Business, University of Southern California

10:15 AM

Global Exchange: Emerging Esports Ecosystems

What role does Hong Kong Esports play in the regional and international Esports ecosystem? What are the ways that government, higher-education, and industry cultivate a thriving Esports ecosystem?

​Moderator: Mr Timothy Shen, Founder & CEO of Yes! E-Sports Asia Holdings Limited (“YEAH”)

Dr Anand Bhojan, Senior Lecturer, School of Computing, National University of Singapore
Prof Peichi Chung, Associate Professor, Department of Cultural and Religious Studies, The Chinese University of Hong Kong
Mr Sean Heng Shao Jie, Student, President of NUS E-Gaming (NUSEG), National University of Singapore
Mr Terry Tsang, CEO and Founder of Madhead

11:10 AM

Promoting Equity in Esports, Without Creating Barriers

The allure of competitive sponsorship packages and massive fan bases draws in talented Esports athletes globally but unfortunately, these benefits are not enjoyed by all players. The oftentimes cruel disparities in the treatment of women and minority players regularly sparks debate among leaders in media and academia critical of the lack of female and minority players at the top levels. This panel offers strategies and policies for the ecosystem to consider, to create more inclusive and diverse culture for gamers worldwide.

Moderator: Mr Jim Huntley, Professor, USC Games Program, Faculty Advisor for USC Trojan Esports, University of Southern California

Prof Jon Festinger, Q.C., Peter A. Allard School of Law, The University of British Columbia
Ms Cathy Ge, Student, Director of UCLA Esports, University of California, Los Angeles
Ms Nessa Harrison, Student, VP External Relations of UBC Esports Association, The University of British Columbia
Mr Joe Jacko, Esports Coach, University of Southern California
Mr Liam Slack, Esports Manager, BANDAI NAMCO Entertainment America Inc.
Ms Ariana Yeo, Student, Vice President of the NTU Esports Society, Nanyang Technological University

12:30 PM



The views, information, or opinions expressed during the APRU MeteGame Conference are solely those of the individuals involved and do not necessarily represent those of Association of Pacific University (“APRU”) and its employees.  APRU is not responsible and does not verify for accuracy any of the information contained in the series.